If you get into a conversation with any writer, he would probably say that he’d rather focus on the creative part of writing rather than on the business side of marketing his book. This would be the ideal scenario for most authors. Self-published writers on the other hand have a very different experience. Besides mastering the creative process, they are also expected to attend to the marketing and promotion of their works.
As a self-publisher, you have so much more on your plate than if you went by traditional publishing methods. On top of everything else, you also have to ensure that the book marketing campaign strategies you employ are sustainable over time. Indeed, your work is never finished if you are engaged in self-publishing. Take heed of the following tips for author marketing services that will not fail to give you results over time.
• Be more involved in your campaign.
Many authors have succeeded in their literary careers because they were able to recognize the significance of marketing, advertising and publicity in their self-publishing ventures. Writing a book may be a creative endeavor, but after that you must learn how to sell it to your target audience. This part would need some business-minded thinking from you. With every new manuscript you complete, it is essential that you think up a comprehensive marketing plan suitable for it afterwards.
• Always give it your full effort.
On the other hand, many campaigns also fail because authors were content to just lay back and wait for results, or limited themselves to safe and conventional methods. For instance, if you only opt for promoting the book on your website and don’t harness the power of social media to create buzz about it, then you are sure to fail in your endeavor. A sure-fire marketing campaign that proves effective typically includes press releases, book reviews, social media, television and radio interviews, and many other tools and services.
• Use the World Wide Web to your advantage.
Authors today have it a lot easier than their counterparts in the earlier decades. Why? It’s because they have the Internet as a powerful tool that they can apply in their own campaigns. As a self-publisher, there are so many ways that you can make the dynamics of the Web work to your advantage. You can drum up interest in your book through social media marketing techniques, provided that you don’t get too aggressive about it, else you will annoy and alienate your readers. Keep in mind that your main aim is to create followers and contacts online who can help to create buzz about your work through word-of-mouth.
• Sharpen your focus.
It is very difficult to get attention when you have lots of competitors and a very congested market to deal with. In book marketing, it would do you a lot of good if you focus on promoting to the particular group of readers who are sure to appreciate and consume the type of content that you produce. This way, your efforts and resources are streamlined and you can increase your chances of being successful.
• Make sure you have the resources.
Self-publishing is not only a difficult endeavor; it is also a financially taxing one. You have to have sufficient funds, especially since book marketing is a continuous, non-stop effort. There are ways, however, of ensuring that you don’t spend that much by looking for a provider that offers effective yet cost-friendly publishing and marketing services and packages, such as BookWhirl.
Sustaining your book marketing campaign is not going to be all that simple and easy. This is why you need a partner who can keep up with your demands and needs as an author trying to make it to the big league on his own. If you are interested to learn more ways in which you can promote your book effectively to your audience, log on to the BookWhirl website, access their Facebook page, or follow them on Twitter.
Tuesday, April 2, 2013
Tuesday, March 19, 2013
Crucial Book Publishing Tips for First-Time Authors
When you’re a first-time author, it’s always very hard to get the attention that you think you deserve. No matter how fantastic your book idea is, if you can’t find a publisher who is willing to invest on the publication of your manuscript then all your talent would just go to waste. As an up-and-coming author who has still to make your name, what can you do to possibly make it in such a cutthroat industry?
Fortunately, there are some smart steps you can take to forge your way through the publishing industry:
• Do the necessary research. Read books by knowledgeable experts that talk about writing guidelines, manuscript submissions, and other related topics to gain an idea about the current literary marketplace. Other good sources of information are blogs by established writers and publishers as you may be able to get some valuable advice and insider information from these people.
• Submit an impressive book proposal, as it is one of the effective ways that you can catch the attention of book publishers. Learn how to write one from the many resources that you can find online. In addition, you can ask a literary expert to review your proposal and provide feedback to make it better.
• Get an agent who can represent you and help you form connections with publishing companies. If you do not have much knowledge of the literary industry yet, having someone who does by your side will make the process a lot easier.
• Give self-publishing a chance. So many successful authors have launched their writing careers by not waiting around for a major publishing firm to notice them but relying on their own efforts instead. If you have the resources and you are not intimidated by having to do some marketing work, then this would be the right strategy for you.
Out of the above tips, embarking on a self-publishing venture could give you the most advantages. For one, you will not have to wait a long time for your book to get published. Second, you have full creative control over the content, layout, and design of your work. Third, you have the opportunity to earn 100% of the profits from the sales of your book.
If ever you consider going into self-publishing in the future, you must have a reliable partner by your side that can guide you throughout the entire process. You would want a firm that has proven itself in the industry and has a vast and diverse selection of publishing packages and services that you can take advantage of.
BookWhirl, a leading self-publishing and book marketing company, can be that kind of partner for you. From being a firm that specialized only in online book marketing, BookWhirl has grown and expanded its range of services to include publishing packages that adapt to the diverse demands of different authors. It has also launched new and innovative marketing services that serve to boost exposure and distribution of published books.
Along with these services, the company also provides first-time authors the chance to learn the ropes of the self-publishing process through a free publishing guide that can be downloaded here: ( http://www.bookwhirl.com/Publishing-Guide-Form ). To learn the latest updates about BookWhirl, you can log on to their Facebook or Twitter page.
It is the dream of all writers to gain recognition for their talents and work. While there are a few who succeed, there are many others who remain struggling. You can outsmart the system and earn the success you so deserve by going into self-publishing. Who knows, you could be the next toast of the literary world.
Fortunately, there are some smart steps you can take to forge your way through the publishing industry:
• Do the necessary research. Read books by knowledgeable experts that talk about writing guidelines, manuscript submissions, and other related topics to gain an idea about the current literary marketplace. Other good sources of information are blogs by established writers and publishers as you may be able to get some valuable advice and insider information from these people.
• Submit an impressive book proposal, as it is one of the effective ways that you can catch the attention of book publishers. Learn how to write one from the many resources that you can find online. In addition, you can ask a literary expert to review your proposal and provide feedback to make it better.
• Get an agent who can represent you and help you form connections with publishing companies. If you do not have much knowledge of the literary industry yet, having someone who does by your side will make the process a lot easier.
• Give self-publishing a chance. So many successful authors have launched their writing careers by not waiting around for a major publishing firm to notice them but relying on their own efforts instead. If you have the resources and you are not intimidated by having to do some marketing work, then this would be the right strategy for you.
Out of the above tips, embarking on a self-publishing venture could give you the most advantages. For one, you will not have to wait a long time for your book to get published. Second, you have full creative control over the content, layout, and design of your work. Third, you have the opportunity to earn 100% of the profits from the sales of your book.
If ever you consider going into self-publishing in the future, you must have a reliable partner by your side that can guide you throughout the entire process. You would want a firm that has proven itself in the industry and has a vast and diverse selection of publishing packages and services that you can take advantage of.
BookWhirl, a leading self-publishing and book marketing company, can be that kind of partner for you. From being a firm that specialized only in online book marketing, BookWhirl has grown and expanded its range of services to include publishing packages that adapt to the diverse demands of different authors. It has also launched new and innovative marketing services that serve to boost exposure and distribution of published books.
Along with these services, the company also provides first-time authors the chance to learn the ropes of the self-publishing process through a free publishing guide that can be downloaded here: ( http://www.bookwhirl.com/Publishing-Guide-Form ). To learn the latest updates about BookWhirl, you can log on to their Facebook or Twitter page.
It is the dream of all writers to gain recognition for their talents and work. While there are a few who succeed, there are many others who remain struggling. You can outsmart the system and earn the success you so deserve by going into self-publishing. Who knows, you could be the next toast of the literary world.
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